TriLeaf Designs
TriLeaf Designs is not simply a holding company. It is the shared root system of a family of purpose-driven brands — grown over more than fifteen years of listening, learning, and serving people well.
Why We Exist
Every company under TriLeaf Designs was born from something real — a client asking for help we didn't yet offer, a pattern we couldn't ignore, a gap we felt called to fill. None of it was planned on a whiteboard. All of it was earned through relationship.
This page is an invitation to know us — the people, the experiences, and the purpose behind the branches you see today. It is a story about growth that was chosen carefully, and about a mission that has never changed even as the work has deepened.
Our Journey
Rachel Boone won her first graphic design award at fourteen and started freelancing shortly after. As yearbook editor, she discovered leadership, branding, and storytelling — and fell in love with solving problems through design, not just making things look beautiful.
That instinct — to look past the surface and understand what a business actually needed — would eventually shape everything that followed.
The name reflected the vision from day one: “Tri” for the three core services — design, print, and web — and “Leaf” for growth, purpose, and environmentally conscious business.
Almost immediately, clients began asking for more than design. They wanted strategy. They wanted marketing. They wanted a partner who could help them make better decisions. So TriLeaf grew — carefully, and always in response to what the people we served actually needed.
Through more than a decade of full-service work — brand, web, SEO, content, analytics — a pattern emerged. Businesses rarely struggled because of marketing. They struggled because of operations, capacity, leadership, and decisions being made without clarity.
So the work deepened. Consulting. Systems. Fractional COO and CMO support. Executive coaching. The tools changed, but the mission stayed the same: help businesses grow in ways that support real life.
As the work expanded, so did the people we were meant to serve. Mindful Marketing was born from a partnership with Christina Shrive — intentional, data-informed marketing rooted in human behavior. Rachel Boone became the personal brand for leaders navigating transition, burnout, and growth. Aurora Bridge was founded to move strategy into action through executive virtual assistance and marketing implementation.
In 2025, TriLeaf Designs stepped into a new role: the parent company. The roots that had grown for over fifteen years now anchor a family of brands, each with its own focus, all sharing one philosophy.
Defining Moments
TriLeaf Designs founded
Community hub & Third Thursdays launched
Rachel Boone Consulting formalized
Executive MBA, Washington University
Mindful Marketing established
TriLeaf becomes the parent company
Aurora Bridge co-founded
What Guides Us
We grow the way healthy trees do — slowly, deliberately, with strong roots before new branches. Every brand under TriLeaf exists because there was a real need to meet, not a market to chase.
Every service, partnership, and new venture is chosen with purpose. We would rather move thoughtfully in the right direction than quickly in the wrong one.
Business is deeply personal. We build for the people leading the work — honoring capacity, values, and real life alongside strategy and results.
Many of our clients have grown with us for over a decade. That longevity is our proudest metric — proof that thoughtful service compounds over time.
Still Growing
TriLeaf Designs is still a builder — we are simply building differently now. New ventures are being shaped with the same care that guided the very first project in 2009.
If you are navigating growth, transition, or refinement in your own business, we would be honored to walk alongside you — strengthening what matters and helping you move forward with clarity and confidence.
