From one designer
to a family of brands.

Rachel Boone won her first graphic design award at 14 and began freelancing shortly after. As yearbook editor, she discovered leadership, branding, and storytelling — and fell in love with solving problems through design, not just making things look good.

Alongside her career, Rachel made a lifelong commitment to understanding people, communication, leadership, and personal growth. She believes the best business strategies are built on understanding how people think, communicate, make decisions, and navigate change.

To become a great designer, Rachel first wanted to understand every part of the design process. Rather than specializing in one area, she intentionally pursued a wide range of experiences — learning how design was created, produced, and used across different industries.

Over a decade, she built a diverse foundation across graphic design, offset and digital printing, print production, public publications, university communications, web development, product design, packaging, overseas manufacturing, and business communications.

She earned her Bachelor of Fine Arts in Graphic Design from Southern Illinois University and a Web Programming Certificate from the University of Missouri–St. Louis. More importantly, these years taught her how every piece of a business works together — the technical and strategic foundation for everything that followed.

Rachel launched TriLeaf Designs as a graphic design studio focused on graphic design, branding, print, and websites. The name reflected the vision: “Tri” for the three core services, and “Leaf” for growth, purpose, and environmentally conscious business.

Very quickly, clients began asking for more than design. They wanted strategy. They wanted marketing. They wanted someone who could help make business decisions. That slowly changed the direction of the company.

TriLeaf got its start sharing office space with an interior design firm — an experience that offered invaluable lessons in business ownership, collaboration, and entrepreneurship.

In 2010, TriLeaf moved into its first independent office — a significant milestone that marked the company's growth and the beginning of its next chapter.

TriLeaf evolved into a full-service marketing agency, expanding into website development, SEO, digital marketing, social media, content marketing, branding, analytics, and strategy.

Rachel realized something important: businesses rarely fail because of marketing alone. Many struggles were actually operational — processes, leadership, decision-making, capacity. Marketing was only one piece.

TriLeaf moved into a larger office that became more than a workspace. Rachel launched TriLeaf Third Thursdays, a monthly networking event, and the office hosted workshops on marketing, branding, websites, and business growth.

Around the same time, business owners started asking if they could hire someone like Rachel to be part of their team. Rather than turning them away, she began offering marketing consulting — giving business owners access to executive-level strategy without the cost of a full-time hire. That decision would lay the foundation for everything that followed.

Rather than becoming a traditional agency with heavy overhead, Rachel intentionally built a flexible team of specialists. The company evolved into a collaborative model where experts in different fields could work together while remaining independent — allowing clients to receive specialized expertise without agency bureaucracy.

As consulting requests continued growing, Rachel formally expanded beyond marketing into business operations, leadership, systems, process improvement, fractional COO and CMO support, CRM consulting, and executive decision-making.

Marketing became only one piece of a much larger business strategy conversation.

During these years, Rachel invested more than $500,000 into professional development — NLP, Time Line Therapy®, leadership, communication, human behavior, business psychology, emotional intelligence, systems thinking, and executive coaching.

Her work became increasingly centered around the intersection of business and human behavior.

TriLeaf relaunched with a stronger emphasis on consulting, strategy, data, education, and long-term partnerships. Rather than simply producing deliverables, the company focused on helping clients understand the reasoning behind every recommendation.

Rachel earned her Executive MBA from Washington University in St. Louis — formalizing years of practical experience in finance, leadership, organizational development, strategy, business growth, and executive decision-making.

Rachel's personal life entered one of its biggest transitions — separation, divorce, major identity shifts, personal healing, and rebuilding.

Instead of separating life from business, these experiences deepened her understanding of burnout, capacity, authenticity, alignment, and emotional resilience. Her work evolved accordingly.

Rachel recognized that marketing should never exist independently from the business or the human leading it. That insight — combined with a new partnership with Christina Shrive — led to Mindful Marketing.

The philosophy: helping entrepreneurs make mindful, data-informed decisions that align with their purpose, values, and capacity. The company shifted away from simply “doing marketing” and into business strategy, marketing, operations, analytics, leadership, and human-centered growth.

Rachel began sharing more of her own experiences online — personal growth, communication, relationships, leadership, burnout, identity, authentic living. Rather than positioning herself as an expert with all the answers, she became known for asking thoughtful questions that helped people see themselves differently.

Instead of retiring TriLeaf, Rachel repositioned it as the parent holding company. Under TriLeaf now lived multiple brands — Mindful Marketing, Rachel Boone, and future ventures. The focus shifted from one company to an ecosystem.

Rachel launched a more personal brand focused on individuals navigating major life transitions, burnout, identity shifts, leadership, personal growth, and starting over. Her work bridged the gap between life and business — because, as she often says, life and business are more connected than we think.

Recognizing that many businesses needed implementation — not just strategy — Rachel co-founded Aurora Bridge as the execution partner that bridges strategy into action. Its focus: executive virtual assistants, marketing implementation, project coordination, operations support, administrative systems, and capacity building.

Unlike traditional VA agencies, Aurora was intentionally designed around partnership, systems, and documentation — helping businesses scale sustainably rather than simply delegating tasks. It complements Mindful Marketing by allowing strategy to move into consistent execution.