Green Logos: Simple Design, Complex Meaning

Recently, I was working for an eco friendly logo design company. I feel that I have little difficultly in designing brochures or websites for “green” companies. Environmental designs primarily consist of green or earth colors and organic shapes. However sometimes you design a logo with organic shape it will turn out terrible or looking less professional. So, I browsed for great looking eco friendly logos and found a few that stood out above the rest.

The Whole Foods Market logo uses white and green common colors and fully describes that their company is eco-friendly. The letter ‘O’ shape looks like a piece of fruit. The Green color and leafy shape gives us green and well being food market images. Also their logo is well applied on paper bags and websites, keeping their brand constantly in view of the consumer.

BP sells motor fuel that had previously been sold under the enigmatic label ‘Palm Tree Oil’. They are commonly known as ‘BP’ which is short for British Petroleum. Since the 1930s they kept the consistent green color on their old and new logos. Green and yellow color and sunflower or sun shape symbol fully describe they are thinking about environmental. Probably presents that you are making the world better place through filling BP on your car. BP provides energy sources all over the world so using a logo that resembles sun implies that this is the greatest source for energy. The green on the outside resemble flowers or plants, this would represent constant growth. However you interpret the design, the BP logo is distinctive amongst competitors’ logos and marketing.

This is just a small case study of two successful eco friendly logos that are both green and organic shaped but simple and very professional. I think describing and mix sense of eco-friendly and brand identity can create successful green marketing logos. Tell us what you think about two best eco-friendly logos.

Written By Anna Kim