Four Innovations in Ecommerce

It is projected that U.S. online shoppers will spend $224.2 billion by the end of 2012. Want to get some of those profits and have people shop on your online store? Then take some hints from these four innovations in Ecommerce.

Hashtag photo feed

Black Milk Clothing motivates its customers by allowing them to post photos on Twitter, Facebook, and Instagram and having the chance to be featured on the company website. Each product has a unique hashtag associated with it. This innovation benefits both Black Milk Clothing and its customers because Black Milk gets free promotion through its customer photos. The customer benefits because the feel like a part of a community with similar interests as them.

Product Driven Contests

These can be contests and sweepstakes held on your website or your social media pages. The clothing company ASOS has a fashion finder competition through its Facebook page but it sends customers to their website. The customers then know they have to keep checking the site to see if they won and to check what new competitions are running. This interconnectivity between social media and the website is great for Ecommerce and can really get your online sales up.

Shoppable videos

Burrberry’s new campaign features a video with the music and images in front and the items for sale appearing in the navigation to the left. This is meant to get emotion out of the consumer with the music and images.

Virtual Try-on program

Warby Parker is an eye wear company which has created a virtual try on program to make a better on-line shopping experience. Customers can try different frames on photos or upload photos of themselves to try the frames on. You can also share these photos on Facebook to see what your friends think.

Would you try any of these innovations on your ecommerce site? Or as a customer would you like more sites to have these features? Let us know in the comments below.

Written by: Bryan Scally