I recently read an article that introduced the interview of original Apple logo designer, Rob Janoff. Through his interview, I got some fun behind-the-scenes stories of their changed logos. Apple is best-known for hardware products, such as Macintosh computers, ipod, iphone, and ipad. Since 1977, when Apple got an account, the very first rainbow Apple ...
California Pizza Kitchen is a popular restaurant chain with locations throughout the country, and we are lucky enough to have 6 in the state of Missouri. Not only is the food fantastic, but the design that represents the company is modern and professional. The logo itself is bright and vibrant and properly reflects the area ...
You know how you can tell if a company has been successful in marketing itself? If you are able to recognize their identity when you come across it in everyday life. For example, I was watching football the other day, and the players, coaches and cheerleaders were all wearing pink, and without even having to be told why ...
The success of your business really depends on your company’s image. In my opinion, there are two main aspects that can shape that image. The first is obviously the quality of the services you provide. If people are happy with your construction or contractor work, they are more likely to use your services again and/or spread the word. ...
Although logos are smaller and sometimes less detailed than other design projects, their importance and the thought that must go into creating one does not mirror their size. When a designer sits down to create a logo, they have to come up with one single graphic that encapsulates the identity of an entire company. On ...