If you own or are part of a business, then you should know how important brochures are to a company. They are meant to present the key aspects of your business while still staying within the confines of 2-3 panels of space. Between the look of the brochure and the contents within, a well-designed brochure ...
Target is the second largest retail company in the United States. They opened their first store in 1962 in Minnesota. Every American knows their pure red color logo and sees it everywhere. The reason it holds people’s eyes is this logo is simple, fun and graphic. The fun part of this logo is the two ...
You know how you can tell if a company has been successful in marketing itself? If you are able to recognize their identity when you come across it in everyday life. For example, I was watching football the other day, and the players, coaches and cheerleaders were all wearing pink, and without even having to be told why ...
The success of your business really depends on your company’s image. In my opinion, there are two main aspects that can shape that image. The first is obviously the quality of the services you provide. If people are happy with your construction or contractor work, they are more likely to use your services again and/or spread the word. ...
Last month I wrote a blog analyzing the design of the John Betjeman book cover, so this month I decided I’d go in a little bit of a different direction and discuss a great business card I found online. Ackmann & Dickenson is a web development and design company based in Minneapolis. They designed their ...
Although logos are smaller and sometimes less detailed than other design projects, their importance and the thought that must go into creating one does not mirror their size. When a designer sits down to create a logo, they have to come up with one single graphic that encapsulates the identity of an entire company. On ...