Bicycle Benefits: Rewarding Riders

I stumbled upon a very cool initiative by a group called Bicycle Benefits the other day while shuffling through various news sites on the internet. This group teams with local business’ to give their customers discounts and other promotions for riding their bicycles to the business.

This innovative idea encourages business communities around North America to support a healthier lifestyle, while promoting sustainable transportation and safe riding. For five dollars, our two wheeled pedestrians receive a sticker to be proudly displayed on their helmets. When the patron enters a participating business they just simply show their helmet as a coupon to get a discount on the product.

These businesses include a wide variety of restaurants, coffee shops, grocery stores etc. Participating business place a sticker in their window proudly displaying that they are members of the Bicycle initiative. This program benefits the customer and business alike, while the customer gets to live a healthier lifestyle and save some hard earned money, the businesses get to show their support for the community and build customer loyalty from those committed to “going green”.

While this program has not yet hit the St. Louis market, I am hopeful with the continued development of downtown our city will be more conducive to a heavier reliance on sustainable modes of transportation. Now, Bicycle Benefits does not expect everyone to completely drop their keys and pick up the handle bars for every commute, but they are focused on giving added incentives for companies and citizens alike to promote safe, sustainable cycling.

For more about the initiative check the original article here on Triplepundit.com. Also for more information on how to bring this fantastic program to St. Louis you can send your local business or community official a letter by clicking here.

What do you think about the Bicycle benefits? What are you going to do to make a difference?

Written By Ryan Farrell