Social Media: It’s All In the Copy

So you finally caught up with the times, broke down and set up social media profiles for your business. Let me be the first to congratulate you on completing the easiest part of social media marketing. Now the hard part begins, the part where you have to gain followers, fans, and connections and somehow find value in these online supporters of essentially, you.

You have to think (and write) in 140 character increments. Social media has shortened our on-line attention span. We are now all hopelessly stricken with viral ADD. We want the information now and in compact forms or we will move on something that is easier. Making your content easy to read share and comment on is the key. They need to be able to read, comment and share within a minute of seeing the post. Your fans will share as long as they do not need to think about it. So how do you captivate someone in essentially two sentences? You have to make the content interesting and relevant (obvious I know, but hear me out). Not every post is going to be an advertisement for your business. In a world surrounded by Television ads, email blasts, social media ads, internet ads, pop-ups, etc we have become numb to advertising because it is a major part of our daily lives.

The important thing to understand is that having a social media presence is more about communication than sales. People get online for information but they use social media primarily for entertainment. You need to entertain them. Talk about your products or services in context to pop culture and current events relating to your target audience.  Turn your business into a personality that has likes and dislikes. Make your social media presence exactly that; social.

Now I cannot tell you exactly what to write, but I can say that the more visual and personal your messages are the more business you will get. Use this new media to promote your business sure, but also use it to tell jokes, talk about the town, and tell stories. Build a connection with your audience. They will respond.  Become a trusted friend to these people. Your image is what you want to promote.

Give us an example of social media campaigns that you liked. What would make you follow a business’ social media?

Written By Ryan Farrell