Type vs. Type–New Type Design Website

If you’re a type nerd or type-obsessed, like me, then you’ll just love this new site Typefight. This site has a weekly rumble where one designed letter goes heads-up against another designed letter. The winner is based on views votes. After a week of voting, a winner is announced and awarded. The creators of Typefight, Drew Roper and Ryan Paule, both Missouri natives, created this site as a “distraction” from their day-to-day designer grind. Their weekly goal was to each create a designed character and pin them up against each other. While the site started out as a battle just between the two designer friends, the site has since opened up the ring to guest designers.

Typefight is a great example of how a fun side project can also be a great accidental promoter for your work. Designers have now realized that their side projects aren’t just adventures in procrastination but are helpful ways to get their name out there to paying clients. Side projects can keep the creative mind limber and inspire the designer in a new direction. These types of projects (no pun intended) offer a risk-free way to beef up skills or to play in a medium you’ve never used before. With the worldwide bulletin board known as the internet, such ventures can spark an amazing amount of community collaboration, like in the case of Typefight.

Projects like Typefight help to create a more collaborative design community. What makes this site even more impressive is that it not only appeals to designers but also to non-designers. Site like this are creating an even more design and typography aware public.

By Laura Schwamman