Our Logo is For You

Target is the second largest retail company in the United States. They opened their first store in 1962 in Minnesota. Every American knows their pure red color logo and sees it everywhere. The reason it holds people’s eyes is this logo is simple, fun and graphic. The fun part of this logo is the two positive space red rings creating one more ring in negative space. Actually, a real target is more than three rings, even a dart target is a more complicated shape. People try to catch that negative space ring. And then, they recognize it as the graphic of Target. People sometimes want to throw or shoot something at it. Target is to an arrow what a company and their logo are to shoppers. And then people wonder that what kind of company logo is that?

The difficulty of logo design is creating simple symbols without obvious images. However, the Target logo created a successful symbol from a unique company name. The red and white color scheme makes the logo look more simple and brilliant. The red color represents purity and the business responsibility of the company. And the Helvetica Neue font matches well with the symbol and looks distinct. Based on their successful full logo design, they created great store exterior and interior designs and other applications of the signature red color of their brand identity. Their marketing designs are beautiful and correspond well with the logo. I think good brand identity can lead to the success of an entire marketing plan. Tell us what you think.

By Anna Kim