I Love Logos

A good logo is unforgettable and describable. And powerful trademarks lead to marketing success. I would like to talk about one successful campaign with a great logo design. When I first saw the “I Love New York” logo in a logo design book, it was very memorable and grabbed my attention. Then, last winter when I visited New York for an interview, and I couldn’t bear not buying the PJ pants patterned with the “I Love New York” logos at the airport. This remarkable logo has been used since 1976. The graphic designer Milton Glaser created it for a pro bono project. The campaign was created to promote tourism in New York City when the economy was down during the 1973 Oil Crisis.

Beautiful and casual, the “I Love NY” logo was designed with the font American Type Writer. Actually, the American Type Writer font style is very old-fashioned. But some of the graphical elements and the designer’s trick on this logo made it modern, casual and playful. The heart shape, pop-style typography, vibrant red and impact black colors harmonize and make it remarkable and memorable. Also, the slogan “I Love New York” is very easy to understand, and you could say or hear this sentence in casual talking in your life. This logo treatment and easy slogan describe New Yorkers’ pride in themselves and city lifestyles.

I think picking the right color and making it easy and simple is the most important step for logo designs. So, remember this when you decide on designs from us or other logo designers. And let me know if you think I am right or wrong. What do you think about our logo designs?

By Anna Kim